Cancer affects nearly everyone—and when it does, it can feel like it takes over everything. When Inspira asked us to create a TV spot for their cancer centers, we wanted to show what it looks like to take some of that control back. We heard from many cancer patients who had decided to shave their heads to get ahead of losing their hair to chemotherapy, and we based our idea around connecting people to that moment and showing them that they do have choices when it comes to their cancer. (Director: Samantha Scaffidi)


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