In this campaign, we shook up Avon’s image and gave it new life: The Boss Life. Launched on National Bosses Day, our campaign created a movement encouraging women to take back their independence and to be their own bosses. Now, Avon doesn’t just go “ding, dong” at the door, it knocks the door down. (Director: M.J. Delaney)

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Bronze Effie Winner


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